Art Direction for Bubble Skincare
Campaign: Morning Rays Eye Cream
Team: Kerri O’Brien - Art Direction | Lindsay St. Clair - Creative Direction | Sarah Ray - Graphic Design | Zee Carlstrom - Copywriting | Jenna Gang - Photographer
Morning Rays Eye Cream
An essential part
of your Bubble Breakfast.
We created a parallel universe where “good morning” is genuinely good. Now sleepyheads have something to actually look forward to when they wake up (you’re welcome).
Campaign photography
Social campaign
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Instagram Teaser
Sometimes, teasing is a good thing. The main goal for Bubble’s social campaigns is hyping up the upcoming product launch and keeping (and gaining) new eyes on our profile. The general formula is - attract attention, gain retention.
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TikTok BTS Teaser
BTS posts provide a great boost In engagement. People love to see what goes into bringing a campaign to life. In this case, we used color, shape and styling to hint at what we were launching next.
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TikTok + IG Reel Launch Video
As a full-time Art Director and part-time Content Creator, I flexed some of my filming muscles in the creation of this launch video. It is a super valuable experience so that I have a better knowledge of content creation when briefing our freelance creators.
In our “Good Morning” world I envisioned surreal, unexpected visuals (see eye-popping GIF below). Pairing this with a bubble letter typeface creates a fun and approachable aesthetic, perfect for people who are hesitant to try a product like eye cream, especially if they’re new to skincare.
Design Direction
Video editing
During my time at Bubble Skincare I’ve Art Directed and edited two Ulta DMT videos which are housed on Ulta’s site for employee trainings. I wanted to take a more fun, engaging approach to the otherwise sterile and clinical videos people are used to watching. The idea when briefing the content creators was to make the audience feel like they’re on FaceTime with a friend who’s putting them onto their fave skincare products.