The nudes you want to receive.

LAWLESS is high-glam, no matter the occasion. That’s why the launch of our nude plumping glosses felt anything but subtle. Where most brands pull back and exist in the subtleties of a nude collection, we leaned in. By pairing tongue-in-cheek copy with sultry, rich imagery, we captured the attention of consumers exhausted by stripped back beauty. Now 2 of the 4 new shades are top-ranked SKUs at Sephora, outperforming other lip glosses in the category in the first week of launch.